The Award sets the objective of including the banking world in the programme for the promotion of innovation in services and contributing towards the improvement of the sector’s image, submitting projects and innovative services.

The initiative contributes towards “communicating” to the outside the innovation in the banking system, thereby increasing its visibility and reputation by activating virtuous mechanisms for propagating best practices and important initiatives.

The areas of recognition provided by the Award concern initiatives and projects of an innovative nature, which lead to significant improvements in services, in management models used and in procedures for maintaining relations with customers.

Find out the winners of the 2021 ABI Award for Innovation in Banking Services!