The report discusses the evolution of strategic thinking in the context of digital transformation in the banking sector. It emphasizes the importance of adapting strategies in a rapidly changing and complex environment, highlighting collaborations and competitions among industry players. Concepts such as 'strategic fitting', 'cooperation', and 'competition' are explored, and the need for a flexible approach rather than rigid, planned strategies is underscored. The document provides suggestions for tackling complexity, emphasizes the role of relationships, and proposes a roadmap for strategy in digitalization. Finally, it outlines an action plan for the short and long term to improve strategy execution.